Google AdSense team announced new Google+ button feature for Google Display Network. Starting in October, the +1 button will be shown on the ads on your site. Google has opened up a new era of social networking ads. Google believes that this will display a recommended ads to your social connections, resulting in higher CTR, relevance and increase in revenue. However, it is highly unlikely to happen as Social networking site(s) users have always been poor at clicking ads, we don’t blame them as we’re aware of the fact that they know that what Google AdSense ads are.
Most of the AdSense publishers and social media gurus are aware of the fact that social networking traffic doesn’t help much to get more Clicks and revenue. Moreover, this traffic often yields in high bounce rate, which might affect your eCPM and Google ranking as well (It is believed that Google Panda considers time on site as on of the ranking factor).
If you feel that +1 button on Google AdSense is nothing more than a stumbling block and messing up with your ads look, then you may want disable +1 button annotation from Google AdSense publisher dashboard.
Let me remind you, click on +1 button doesn’t counted as an ad on click. There’re chances that people mistakenly click on your ads. If you don’t want to go through all this painful process, follow our tutorial to disable Google+ button from your Google AdSense Ads.
Disable Google+ button on Google AdSense Ads
First of all you need to have new Google AdSense interface in order to disable +1 button on your ads.
1. Sign in to your AdSense account ad Switch to New interface.
2. Click on “Allow & block ads” tab.
3. Go to ‘Advanced settings’ from left panel.
4. On the right side panel you will see an option ‘Social Ads Preference’. You need to block this option in order to disable Google+ button appearing on your ads.
+1 button will help to determine the interest of the people based on their social media group. You might be missing out a good opportunity to provide highly relevant ads to the visitor. All eligible ads will compete in ad auction and most profitable ads will be shown on your ads.
At this point of time it is not known how helpful this would be, but we would definitely like to stick to same settings.